Legendary music promoter Sid Bernstein
died August 21, 2013, at the age of 95. Bernstein was best known for booking many of the best British Invasion bands, including The Beatles.
Sid is also credited with the bold plan to book The Beatles at Shea Stadium. As Mark Lapidos, founder of BeatleFest, put it in a touching tribute
He had this idea of presenting The Beatles at Shea Stadium. He phone
Beatles manager Brian Epstein with the idea. Brian was hesitant, not
wanting his Beatles to play to any empty seats. Sid boldly guaranteed to
purchase any unsold seats and the deal was made. The Beatles at Shea
became the first of its kind and to most famous single concert in
history, August 15, 1965.
And overnight, Sid invented the stadium rock concert. The world needs more great thinkers like Sid. Rock on.