It may be the end of November but the Mets still find ways to lose.
This time it's in the stores. The New York Times did an amusing piece
this weekend about how sales were on Black Friday at the Mets and Yankees clubhouses.
Of course, the Spankees store did great business. No surprise as they just won the World Series, which opens up a wonderful and lucrative memorabilia marketplace.
The Mets new replica uniforms did not sell well and given the rough economy, the team may take a beating this holiday season...especially if they don't get creative. Met fans are less likely than ever to part with their cash. The end of this NYT piece says it all:
Of course, that has not stopped teams like the Mets and the Yankees
from introducing merchandise. The Mets, for instance, unveiled new
retro jerseys Friday, ones similar to those worn by the players on the 1969 championship team wore.
The home uniform tops, which the players will wear next season,
include pinstripes against a light cream background, similar to those
the team wore starting in 1962, when the Mets set a modern-day record
for losses in a season.
There were no signs, however, to announce the arrival of the new
uniform tops lined up against the wall at the Mets Clubhouse store. The
jerseys, which have embroidered lettering and are made with a finer
material, cost $266, nearly three times the cost of other replica
The retro jerseys sparked a debate among fans on various
Mets-related blogs. Some thought the team should focus more on
improving the team and less on marketing. Others thought that the
jerseys were an effort to make fans feel good just as they receive
their season-ticket renewal notices.
In any case, $266 was too pricey for Ben Testa, a Mets fan who
stopped in the store on his way to work. Testa asked an employee how
many of the new jerseys he had sold so far. None, he was told, as of
Testa said he might have bought a jersey if it were less expensive,
but said he was not in the mood to spend a lot on the Mets anyway. He
was annoyed by the team's performance the past three seasons and
planned to give up his season tickets, which he has had since 1985.
The jerseys are "all about marketing," he said.
"It's no coincidence that they came out on Black Friday," Testa said. "They know they're going to take a hit with ticket renewals."