The Giants are a complicated team. They are the New York Giants, but play in New Jersey. It is Giants Stadium, but the Jets live there too. Manning was a hopeless cause until he suddenly won a Superbowl and became a sage veteran.
But one thing is never complicated: if you are a Giants fan, you will get gouged for tickets. Deeply gouged.
The Giants announced their seat licensing program for the new stadium yesterday and it is impressive.
To be honest, they did do a nice job creating a great Web site, NYG2010.com
, where they very clearly explain the new pricing strategies, seating charts, etc. The stadium doesn't open for over two years and they already have a clear communications plan and migration strategy for ticket-holders.
It should come as no surprise to Giants ticket holders that it will cost them alot of money to get into the new stadium. Go to "Seating allocation" then "Pricing and seat views" for a sharp interactive map of costs and locations. The seat licenses (a one-time fee to hold your seat) start at $1,000 each for 26,179 upper-deck seats and
rise to $20,000 apiece for 4,162 lower-level field seats.According to the New York Times,
"Between the highest and lowest prices that fans must pay for the rights to keep their season tickets are fees that range from $4,000 each for 10,905 mezzanine seats above each end zone to $12,500 each for 3,052 mezzanine club seats overlooking the sidelines.
The Giants are selling licenses to every seat in the $1.6 billion stadium they are building with the Jets, and will generate about $367 million if they sell all 78,448 licenses. After taxes, about half the revenue will go to paying the Giants’ stadium debt.
Of course, people are mad. Folks who have held Giants tickets for decades are getting squeezed for every dime.
Putting aside the debate about ridiculous ticket prices and the absurdity of personal seat licenses, the Giants are at least offering long-time fans a chance to downgrade their plan and get a seat somewhere in the new stadium. A similar offer has not been extended to long-standing Met season ticket holders and Citi Field opens in nine months.