— Days Without Shea —

On Monday, the Mets and CitiGroup unveiled the official logo for Citi Field. here ‘tis:

Citi_logo

According to the press release:

Combining the colors of Citi -- a global financial services company that is the stadium's namesake sponsor -- with those of the Mets, the new logo is the most tangible bit of marketing for the stadium to date.

"With the unveiling of the Citi Field logo and the construction of our new home, we are one step closer to bringing the dream of a new home for Mets fans to reality," Mets COO Jeff Wilpon said in a statement. "This marks the start to the official countdown to our April 2009 opening of Citi Field."

Wilpon, along with general manager Omar Minaya, manager Willie Randolph and several Mets players, helped unveil the logo on Monday at Citi Field Practice Field, a diamond built at the team's Spring Training complex with the new park's exact dimensions in mind.

The logo features Citi's own globally recognized emblem enclosed in a royal-blue diamond. Extending from one side of the diamond is an orange banner with the word "field," written in a font reminiscent of that used at the old Ebbets Field in Brooklyn. The former home of the Brooklyn Dodgers was in many ways an inspiration for the new stadium's design.

The Citi Field logo will be featured on the stadium's exterior, as well as on the scoreboard, inside the park, and in all Mets marketing materials and publications.

"Today is a great moment for Citi and the Mets, as we unveil a key piece of our historic landmark partnership," Citi vice chairman Lew Kaden said in a statement. "The new logo represents our joint commitment to bringing baseball fans a world-class ballpark in the financial capital of the world. We are thrilled with our partnership with the Mets and excited about Citi Field."

The new logo does look better than the proposed artist’s rendering conceived last November when Citigroup was forced to sell a 4.9% stake of itself to the Abu Dhabi government to cover its losses due to the subprime meltdown:

AbuDhabiField-front

 



[March 31, 2008 4:28 PM]  |  link  |  reply
Digger said

i'm not sure Abu Dhabi wants to risk it, maybe they will use the "new" logo:

http://digg.com/business_finance/Citigroup_to_Launch_New_Logo_and_Brand_Campaign


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